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Wegmans elevates leader of private brands

Retailer created a new position to oversee its store brand.
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Supermarket chain Wegmans has announced a new president position, one that is tasked with overseeing the retailer's store brands.

Nicole Wegman has been promoted to the role of president of Wegmans Brand, a new position, moving her up from her role as senior vice president of the brand.

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Nicole Wegman

Wegmans Brand includes the Wegmans Organic, Wegmans “Food You Feel Good About” and Wegmans EZ Meals portfolio of items, along with its signature value family packs and items sourced from family farms near its stores.

Nicole joined Wegmans in 1989 and has served as senior vice president since 2017. She is the daughter of Danny Wegman, the chairman of the company, and the great-granddaughter of founder John Wegman. Her sister, Colleen Wegman, is the president and CEO.

The retailer currently holds 106 locations in New York, Pennsylvania, Virginia, Maryland, Massachusetts and North Carolina. The family-owned and operated company celebrated its 100th anniversary in 2016.

Earlier this year, Wegmans ranked fourth on Fortune’s 2021 list of “100 Best Companies to Work For.”  The retailer has earned that distinction 24 consecutive times.

“Our mission is to help people live healthier, better lives through exceptional food,” said Danny Wegman. “The innovation we’re able to bring to life through our trusted brand enables us to deliver on that mission. Nicole is leading this effort across our company to ensure we only bring the very best to our customers.”

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