Walmart rolling out Delivery Unlimited

Consumers can now spend about $100 not to go to a Walmart store. The Bentonville, Ark.-based retailer is now offering a new unlimited delivery service for a flat fee of $98 per year.

Called Delivery Unlimited, shoppers can choose the $98 per year option or a $12.95 per month option after completing a 15-day free trial. Shoppers place orders online at Walmart.com/grocery or via the dedicated mobile app, and then can choose their delivery window and check out, with no minimum purchasing fee.  

The announcement comes shortly after Minneapolis-based Target said that Target.com shoppers in 47 states will now be able to have items delivered the same day — in as soon as an hour in some instances. The service will be done through its member-based delivery platform, Shipt, which the company acquired back in 2017.