Walmart relaunches Scoop NYC brand as private label

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Walmart relaunches Scoop NYC brand as private label

09/17/2019
Scoop, a former boutique shop in New York City, shuttered all 16 of its stores three years ago.

Bentonville, Ark.-based Walmart is amping up its fashion division by bringing back the once-beloved Scoop NYC brand.

Scoop, a former boutique shop in New York City, shuttered all 16 of its stores three years ago after a 20-year reign. The store first gained popularity after appearing across episodes of “Sex and the City” and on the arms of fashion influencers in the SoHo neighborhood of Manhattan.

According to the company, the Scoop brand for Walmart will offer a curated collection of more than 100 trend-inspired styles that are size-inclusive and affordable. Prices range from $15 for a graphic tee to $65 for a car-length teddy coat. In addition to clothes, there will be footwear and handbags. Everything will be available online starting Sept. 23 and in select Walmart stores early next year, according to the company.

“We’ve been focused on establishing Walmart as a destination for fashion — a place where our customers can discover stylish items that are accessible,” said Denise Incandela, the head of Walmart’s fashion business. “Adding Scoop to our portfolio makes it that much easier for our customers to look and feel their best.”

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