Walmart playing price game with Kroger
Bentonville, Ark.-based Walmart is putting the heat on Cincinnati-based The Kroger Co. with its continuous price cuts on food-related products, according to a story in the Cincinnati Business Courier.
The business news outlet recently reported that Walmart is again playing the price game with Kroger in areas where the two retailers are competitors. Walmart cut its prices about 1.5% in September compared with August, making Walmart’s prices 1.7% lower than they were a year ago when compared to Kroger.
Kroger, however, kept its prices unchanged within the month of September, with its prices rising 0.7% within the year so far. According to the Courier, this signifies how Walmart is becoming relentless in its efforts to differentiate itself from the competition in terms of pricing.
According to a recent research report by Wells Fargo Securities Analyst Edward Kelly, Walmart’s prices are now 15.8% lower than Kroger’s overall, one of the widest price gaps Wells Fargo has ever reported.
To read the Cincinnati Business Courier article, click here.