Walmart launches virtual fitting room technology
Walmart has announced a new and innovative shopping experience that will allow customers to better shop for private label and exclusive apparel online.
The retailer acquired virtual fitting room provider Zeekit last year, and the technology is now available to Walmart shoppers through the Choose My Model feature. The technology allows online shoppers to select from 50 models between 5’2” – 6’0” in height and sizes XS – XXXL. Customers can determine the model who best represents their height, body shape and skin tone to understand how an item will look on them. The announcement is another step towards interactive technology for Walmart, following the unveiling of the retailer’s new interactive store design.
“One of the most frustrating aspects of shopping for clothes online is understanding how an item will actually look on you,” said Denise Incandela, EVP of apparel and private brands at Walmart U.S. “With Zeekit, our goal is to deliver an inclusive, immersive and personalized digital experience that will better replicate physical shopping. We will continue to expand our model selection, with nearly 70 additional model options launching in the weeks ahead to offer an even wider range of sizes, skin tones and hair colors."
Choose My Model is now available on select items across Walmart’s portfolio of exclusive and private brands, including Free Assembly, Scoop, Sofia Jeans by Sofia Vergara, ELOQUII Elements, Time and Tru, Athletic Works, Terra & Sky, No Boundaries, Avia and The Pioneer Woman.
“We are also adding national brands, starting with Levi’s and Hanes, and we’ll continue to expand to new national brands in the coming months on Walmart.com and Walmart Marketplace,” added Incandela. “If an item is part of the Zeekit experience, customers will see the prompt to select a model on the item page. We have already seen a strong customer response to our Choose My Model experience. The extraordinary, positive customer feedback out of the gate underscores our opportunity and ability to solve a common online shopping problem and build a true, personal connection between Walmart and our customers.”
Last month, Walmart announced its Q4 and full-year results from fiscal year 2022. The results included net sales exceeding $150 billion, eCommerce sales growing 1% and 70% on a two-year stack, and strong results for Sam’s Club.