Walmart developing private brand tablet

Walmart is trying to go head to head with Amazon in electronics by releasing its own private label tablet.

According to Bloomberg, the company has filed a wireless product application for a tablet design with the Federal Communications Commission.

The Bentonville, Ark.-based retailer plans to introduce an inexpensive, kid-friendly tablet computer under its ONN store brand, part of a broader redesign of its electronics department. The device will be made by a Chinese supplier and run on Google’s Android operating system, according to the article.

Tara House, a Walmart spokeswoman, confirmed the product is in the works, though declined to comment further. The price of the device, or when it will debut, hasn’t been disclosed.

To read the Bloomberg article, click here.