Walmart debuts Earth to Skin

Bentonville, Ark.-based Walmart recently unveiled its own private brand beauty line called Earth to Skin. The line comes with the tag line: “Real ingredients. Real radiance.”

The items in the line, which includes about 30 products, feature natural ingredients like honey, avocado, green tea and cucumber. The formulas are free from additives such as parabens and sulfates.

All products are available for under $10, and the company will offer four different sample sets for $9.98. These sample sets range from the anti-aging starter kit to a skin super fruits brightening starter kit.