Walmart aims to improve its brand equity

Bentonville, Ark.-based Walmart is embarking on a new strategy for its workforce, called Great Workplace, to give employees more training and more managerial support.

According to Bloomberg, the program has already rolled out to 75 stores and will launch at more than 50 supercenter locations in June.

The new model will include pay raises for some hourly and salaried supervisors, while staffers will receive more training, additional support from managers and better recognition for jobs well done.

“Associates like smaller teams, and they like having a connection with a leader. They want something they can own and to know if they are winning or losing every day. And today that does not always happen,” Drew Holler, U.S. senior vice president of associate experience, told Bloomberg in an interview.

Read the Bloomberg article here.