Walgreens’ revamped loyalty offerings adds rewards for private label purchases

So long Balance Rewards, hello myWalgreens. Walgreens has completely overhauled its customer loyalty program to be more health-and-wellness-centered and highlight the company’s omnichannel offerings and make shopping from Walgreens more seamless. 

MyWalgreens comes with new benefits for members, who can now earn 1% Walgreens Cash rewards storewide, 5% Walgreens cash rewards on Walgreens-branded products and personalized “only for you” deals.

The myWalgreens launch also brings with it a completely redesigned Walgreens mobile app that includes store pickup purchasing options (with as little as 30-minute pickup at some stores), 24/7 pharmacy chat, access to find and book medical care and vaccination appointments, personal health-and-wellness advice, and real-time flu alerts, among other features. Beyond that, the app also allows for customers to add a payment method to their in-app digital wallet to enable contactless checkout in store, as well as the ability to redeems Walgreens Cash rewards instantly at checkout and choose digital receipts. 

“As America’s community pharmacy, Walgreens is delivering an unparalleled experience to help customers and patients manage their health and wellbeing during the most severe health crisis of our lifetimes,” said John Standley, Walgreens president. “As always, our more than 25,000 community pharmacists remain at the core of our offering. Our pharmacists and patient care teams do far more than just filling prescriptions — they provide trusted advice, personalized support and a vast range of services.”

Additionally, members can choose to donate their Walgreens Cash rewards to charity, with eligible organizations rotating regularly. The first eligible charity is the Full Plate Project, a program of Comic Relief U.S.’ Red Nose Day that works to end childhood poverty. 

Walgreens noted that the launch marks a new milestone in its digital transformation with a focus on highly personalized shopping experiences via its customer-insight partners, which include Microsoft, Adobe and Epsilon. 

The company said that current Balance Rewards members can transfer their membership to myWalgreens at mywalgreens.com through Jan. 31, 2021 in order to ensure that their existing rewards roll over to the new program. Walgreens said it plans to add more benefits over the next several months.