Walgreens Boots Alliance to expand Boots’ U.S. private brand presence

Deerfield, Ill.-based Walgreens Boots Alliance Inc. will introduce two of Boots’ signature beauty lines — No7 and Soap & Glory — to 1,800 Walgreens stores this fall, reported Global Cosmetics News in an online article on Oct. 24 that cited a report by Women’s Wear Daily. U.S. consumers currently can purchase these brands online.

Soap & Glory products, which feature whimsical names such as “The Righteous Butter Body Lotion” and “Clean On Me Shower Gel,” are packaged in signature pink bottles, jars and tubes, some with retro black and white photography.  The line includes make-up, skincare and bath items.

The No7 line of cosmetics boasts more elegant but less humorous packaging and includes many anti-aging products.

To learn more, read the article http://tinyurl.com/jlt75td.