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08/26/2020

The Vitamin Shoppe adds same-day delivery via Instacart

David Salazar
Managing Editor
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The Vitamin Shoppe is making it a whole lot easier for consumers to get their orders.

The Secaucus, N.J.-based retailer of nutritional products is partnering with Instacart on same-day delivery in as fast as one hour from 720 of its locations across the nation.

“At The Vitamin Shoppe and Super Supplements our mission is to provide the highest-quality health and wellness products to our customers, while enabling them to shop how and where they prefer — whether that's in-store, curbside, online, on our mobile app, on the phone with customer support, or through a one-on-one virtual nutritionist appointment,” Sharon Leite, CEO of The Vitamin Shoppe said. “We're excited to add Instacart to that array of options, giving shoppers the ease, speed, and reliability of same-day delivery from our stores, right to their home or business. During these challenging and unpredictable times, the innovative Instacart service provides a secure and convenient way to access our trusted wellness solutions.”

The partnership will allow shoppers to have such products as vitamins, supplements, herbs, immune support products, sports nutrition, CBD hemp extract in select states, superfoods, natural beauty and skin care, and healthy snacks delivered in as little as one hour. It's likely the assortment will include the retailer's newest private brands, Vthrive. The Vitamin Shoppe vitamins, supplements and essential oils, and Fitfactor, a weight management line of supplements, powders, and bars. 

“Same-day delivery has become a lifeline for people across the U.S. and we're proud to bring The Vitamin Shoppe's beloved health and wellness products to customers nationwide in as fast as an hour,” Chris Rogers, vice president of retail at Instacart said. “Grocery shopping for many people includes daily vitamins, supplements and nutritional items, in addition to superfoods, healthy snacks and drinks. We're excited to provide The Vitamin Shoppe customers with a seamless new way to access all the health essentials they need from the comfort of home.”

To find a location offering this service, shoppers can either log into the Instacart website or app, select their city and store and then begin adding whatever items they desire to their cart.

A version of this article originally appeared on the Drug Store News website.