VitaCup grinds up a Genius Blend

VitaCup, the inventors of the vitamin-infused coffee pods, continues to brew up innovation for the coffee industry.

The company announced the introduction of its Genius Blend in ground coffee bags. This is the first of the company's "functional coffees" to be offered ground in bags for use in drip coffee makers. According to the company, Genius Blend delivers a mindful trifecta of MCT oil, turmeric and cinnamon.

"Our customers asked for ground coffee and we listened," said Brandon Fishman, founder and CEO of VitaCup. "The response to our 'better-for-you brews' of functional coffees in pods has been tremendous, but we recognize that many coffee drinkers prefer to brew their own. We want them to enjoy the benefits Genius Blend has to offer too."  

Genius Blend bags will only be available through the company website for the time being. The price for a 12-ounce bag is $19.99.