U.S. household batteries market to reach $4.8 billion by 2020

Household batteries are big business in the United States, with the Packaged Facts division of Rockville, Md.-based MarketResearch.com projecting sales to reach $4.8 billion by the year 2020, up from slightly more than $4.1 billion in 2015. Lithium-ion rechargeable batteries will see the greatest increase, with a compound annual growth rate of almost 12 percent, and surpass alkaline disposable batteries as the top segment of the household batteries category. 

According to "Household Batteries: Consumer Market Trends in the U.S.," a Packaged Facts report published in June, alkaline batteries are the only category projected to experience a downturn when looking ahead to 2020. But sales of alkaline rechargeable batteries will hold steady throughout the forecast period.

In all actuality, rechargeable batteries have the potential to even outperform sales expectations, Packaged Facts noted, if eco-conscious consumers come to fully recognize and appreciate the benefits of rechargeable batteries.

“Disposable batteries account for more than half of household battery sales, but rechargeable batteries continue to be a growing part of the market," said David Sprinkle, research director, Packaged Facts. "They appeal to consumers seeking to lessen their environmental footprint. They are also positioned as less costly."

For more information about the report, visit www.packagedfacts.com/Household-Batteries-Consumer-10122624.