UNFI Sets 2024 Selling Show Schedule
United Natural Foods (UNFI) has set its selling show schedule for 2024, with the quartet of regional events kicking off in San Diego on February 7.
According to UNFI officials, this year’s shows are evolving to move beyond exclusively focusing on natural and organic or conventional products. Attendees this year will have access to a full spectrum of products and services that better aligns with customer buying behavior.
“With the start of every selling show season, we look forward to connecting with our partners around the country to share insights, discuss industry trends, and explore new ways to create value and help drive their growth,” said Sandy Douglas, CEO of UNFI. “We appreciate the hard work of our suppliers and customers and look forward to continuing to support them with supply chain efficiency and the industry’s leading selection of products, insights, and go-to-market services, all of which will be on display at our upcoming shows.”
The company will hold the following four shows in 2024:
- Spring and Summer West Selling Show in San Diego, Calif., on February 7-8
- Spring and Summer Central and East Selling Show in Orlando, Fla., on February 20-21
- Holiday and Winter East Selling Show Uncasville, Ct., on June 4-5
- Holiday and Winter Central and West Selling Show in Minneapolis, Minn., on August 6-7
UNFI also announced plans for its inaugural Circle of Excellence (COE) awards, which will recognize the outstanding performance and growth of UNFI customers and suppliers. The awards honor the innovation, diversity of market positioning, size, and geography of customers and suppliers across the country. The company will select customer winners in local independent, regional chain, and national account categories and suppliers in both emerging and established categories.
