Ulta Names New Chief Merchant, Digital Officer
Ulta Beauty has named Lauren Brindley the company’s chief merchandising and digital officer, effective June 3. She succeeds Monica Arnaudo, who will retire in June.
In her new role, Brindley will be responsible for the beauty supply retailer’s merchandising, e-commerce, wellness, and marketplace strategies, while also leading its assortment brand-building strategy.
“Providing our guests with the best beauty and wellness assortment while building strong, strategic partnerships with our brands is critical to Ulta Beauty’s future growth,” said Kecia Steelman, president and CEO of Ulta. “I’m confident Lauren is the right person to fuel our continued success. She is a proven, strategic leader with deep industry expertise, a global perspective, and a passion for beauty that aligns with our vision for the future. My sincere thanks to Monica, who has shaped Ulta Beauty’s world-class assortment and category innovation, and for her support during this transition.”
“I am truly honored to join Ulta Beauty and build upon the company’s exceptional legacy of innovation and impact,” said Brindley. “As a long-time admirer of the brand, I’m thrilled to step into this role and work alongside an incredible leadership team to help shape the next chapter of growth and continue to elevate the beauty experience for guests and partners alike.”
Brindley brings more than two decades of global beauty and retail expertise to Ulta Beauty. Most recently, she served as CEO of Revolution Beauty and has held senior leadership roles at Walgreens and Boots UK.
