Tyson Foods goes meatless

Springdale, Ark.-based Tyson Foods will enter the meatless industry starting this summer, as a major shift in consumer demand forces the company to transition its focus.

According to CNBC, the company’s CEO Noel White told analysts on a quarterly conference call Monday that the plant-based product will launch this summer on a limited basis, with a wider rollout in October and November.

The announcement comes shortly after Tyson Foods sold its stake in meatless production company, Beyond Meat. Beyond Meat’s CEO, Ethan Brown, told CNBC that the company is trying to capture the meat industry’s customers. Its gluten- and soy-free products are meant to more closely resemble and taste like meat than previous iterations of veggie burgers.

To read the CNBC article, click here.