Tuesday Keynote Focused On Female Consumer Shopping Trends

What motivates the female consumer to shop and how can retailer’s tap into this important consumer group?

Those questions will be answered during the Retail Trends Breakfast at the PLMA Private Label Show on Tuesday, November 19, 8 a.m. at the Hyatt Regency. Bridget Brennan, founder and chief executive officer of Female Factor, will provide market intelligence on the female-dominated consumer economy. 

Attendees will learn the implications behind cultural shifts, demographic changes, and women’s “multiplier effect” on sales. She will share strategies for driving an emotional connection with your brand and will outline four motivators that drive women’s buying decisions.

A leading authority on women consumers, her latest book, Winning Her Business, was nominated for Porchlight Business Book of the Year. Bridget is a contributing writer for Forbes.com on the subject of women and the consumer economy and was named a “Woman to Watch in Retail Disruption” by the Remodista think tank.