True Salt Expanding Private Label Division
True Salt is launching a new division focused on supporting its growing private label business and, according to the company, will offer a turnkey solution that includes branding, packaging design, manufacturing, fulfillment, and shipping.
As part of this effort, the Phoenix, Ariz.-based company is scaling operations to increase capacity with plans to invest in new equipment and staffing to support expanded operations.
Company officials said the new division is also equipped with a dedicated support team focused on private label account management, ensuring personalized service and fast response times.
"We're excited to be expanding our operations to service the voracious market demand for private label salt products for foodservice and grocery," said Brian Pierce, CEO of True Salt. "Our turnkey solution is a one-stop shop for all brands looking to offer sea salt under their own labels."
The company’s focus is rooted in providing premium, all-natural sea salt while embracing innovation and growth. This expansion marks a significant milestone in True Salt’s journey.
"Our private label salt products benefit foodservice and grocery brands by providing overall cost reductions, product quality and consistency, and sourcing control and dependability," Pierce added. "As the demand soars for private label salt products, we are answering the market need."
