TreeHouse Foods brings in new exec

TreeHouse Foods announced that Dean General will be joining the company as senior vice president and chief commercial officer, effective Feb. 18.

General brings over 30 years of consumer packaged goods and durables sales experience to the role and was most recently global customer development Lead, in addition to head of sales and senior vice president, outdoor recreation division, at Newell Brands, where he led the delivery of sales and channel marketing plans to drive accelerated growth with key customers.

"Our ability to improve our customer relationships and deliver on their expectations by being both operationally and commercially excellent is fundamental to our success. Dean will lead our Commercial Excellence efforts as we strengthen our capabilities. We plan to build on his prior success driving customer strategies to support best-in-class commercial initiatives," said Steve Oakland, CEO and president of TreeHouse Foods. "In his more than 30 years of consumer packaged goods experience, Dean has developed excellent relationships across the retailer landscape, and we are delighted to welcome him to TreeHouse."