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07/18/2022

Tractor Supply Names New Chief Marketing Officer

Kimberley Gardiner will take over the marketing efforts from the retiring Christi Korzekwa.
Greg Sleter
Associate Publisher/Executive Editor
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Kimberley Gardiner

Tractor Supply Company has named Kimberley Gardiner as senior vice president and chief marketing officer, succeeding Christi Korzekwa who previously announced her plans to retire.

Gardiner brings to the company more than 22 years of marketing experience. As CMO, she will focus on driving accelerated growth by elevating Tractor Supply’s brand and marketing capabilities. Under Korzekwa’s leadership, the Tractor Supply brand significantly improved its unaided brand awareness and cultivated a highly engaged customer base.

“We are excited to welcome Kimberley to Tractor Supply. She is a creative marketer with a proven track record of success in developing and implementing growth strategies. Her extensive background and data-driven approach to brand development, as well as her reputation for innovation, will help evolve our marketing organization and continue to build on the strength of the Tractor Supply brand,” said Hal Lawton, president and CEO of Tractor Supply.

Lawton added that Korzekwa has been a “driving force” behind its marketing programs. She was instrumental in the development of its Neighbor’s Club loyalty program in 2015 and its reinvention in 2021 to a tiered membership program with more than 26 million members.