Tractor Supply Hits Store Remodel Milestone

The retailer's Project Fusion initiative has upgraded 500 stores with a new look that offers modern design elements.
Greg Sleter
Associate Publisher/Executive Editor
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Tractor Supply

Tractor Supply has completed the 500th store in its Project Fusion initiative, a remodeling effort the retailer said creates a more contemporary customer experience. The company celebrated this milestone at its store in Thompson’s Station, Tenn. 

Project Fusion outfits new stores and retrofits existing Tractor Supply stores with an improved layout for convenient and accessible shopping, including a Customer Service Hub with upgraded digital tools and an expanded assortment of apparel, tools, hardware, pet food, animal feed and more. 

As part of the initiative, some stores have added a new Garden Center with an expansive assortment of lawn and garden products, while others now offer a self-serve pet wash station or an on-site veterinary clinic.

“We have more customers shopping with us than ever before as people have embraced and adopted living Life Out Here,” said Hal Lawton, president and CEO of Tractor Supply. “Project Fusion is a crucial part of our strategy to offer the products customers want in an easy-to-shop, digitally-enhanced format. Completing 500 Fusion stores is a significant achievement.”

The Thompson’s Station Tractor Supply remodel includes a new Garden Center and features an expanded assortment of annuals and perennials, shrubs and decorative plants, fruit trees, vegetables and herbs as well as pots, planters, fertilizer, soil and gardening hand tools. The store also has an enhanced floor plan with revamped floors, Customer Service Hub and new mobile devices that allow Team Members to seamlessly check customers out on the spot, receive and fulfill online orders and notify customers when their order is ready for pickup.