Trace One names Christophe Vanackère CEO

Trace One, a Boston-based provider of private label management software, said named Christophe Vanackère CEO and Michael Cohen Chief Technology Officer. The new leadership follows the acquisition of Trace One by HgCapital earlier this year, which provided the company with significant support to continue its ambitious international growth strategy and expand its product portfolio.

Vanackère most recently held the position of managing director for France at the enterprise applications company Unit 4, Trace One said. Cohen most recently was director of technology for Egencia, the corporate travel brand of the Expedia group.

“I am delighted to join Trace One at such an exciting time,” Vanackère said. “Trace One is perfectly placed to address new opportunities in both its core and vertical markets. Recent deals with Intermarché and Delhaize clearly demonstrate the confidence retailers have in Trace One, and I believe we are poised for rapid growth internationally.” 

In May, the French supermarket chain Intermarché announced the rollout of the Trace One platform across Portugal and Poland following successful deployment in France, Trace One said. In June, Trace One signed a four-year contract with Delhaize complementing the solution deployed in 2011.

“Trace One’s scalable, collaborative, robust and regulatory-compliant platform is helping retailers around the world manage the development of their private label products with much greater efficiency,” Cohen said. “As CTO, I am determined to keep driving the technology forward — providing Trace One customers with a service that allows them to be even more efficient and innovative.”