Tops’ private label ice cream flavor benefits cancer center

Tops Friendly Markets is supporting Roswell Park Comprehensive Cancer Center with the latest flavor in its private label Tops ice cream lineup. The Williamsville, N.Y.-based retailer has introduced Orange DreamCycle Ice Cream, with a portion of the proceeds from the flavor going to benefit Roswell Park. 

The product is being introduced to commemorate the 25th year of the annual Ride for Roswell, which the retailer has long sponsored. The product is a light vanilla ice cream split with a creamy light orange ice cream. It contains no artificial flavors or partially hydrogenated oils, and is free of high-fructose corn syrup. 

“This is a very special year for the Ride for Roswell, so it’s just wonderful that Tops — which is such a great partner to us in so many ways — designed this ice cream to honor the Ride and its legacy while also supporting our mission,” said Candace Johnson, president and CEO of Roswell Park. “I know I speak for everyone at Roswell Park and at the Ride when I express my gratitude for Tops’ continuing relationship with us and for helping ease the cancer journey for our patients while we continue our search for a cure."