Tops Friendly Markets promotes William Smith to director for private brands

Williamsville, N.Y.-based Tops Friendly Markets promoted William Smith to director of its private brands department.

Smith is responsible for leading the growth of Tops’ private brands by delivering on the pillars of the retailer’s strategic plan; leveraging its relationship with Topco Associates LLC, a food cooperative; partnering with Daymon, a company that specializes in building successful private brands programs for its ​partners; and working collaboratively across all areas of the business. 

Smith began his Tops career in 1994 as a cashier and since then has held various center store operations positions, including operations manager as well as center store field specialist. He most recently held the position of category business manager for condiments, juice and candy.