Top Women In Store Brands 2024: Sheala Tierney, Catania Oils
For more than a decade, Store Brands and Women Impacting Storebrand Excellence (WISE) have teamed to honor women across the private label industry who have had and continue to have a major impact in the store brand segment.
From supply chain to sales, marketing, finance, and more, members of the Class of 2024 each play a vital role in moving store brands forward amid new and ongoing challenges that include rising prices, capacity issues with manufacturers, and evolving demand from consumers.
Meet this year's Top Women In Store Brands honorees.
Sheala Tierney
Catania Oils
Sales Award
Over the past decade, Sheala Tierney, retail sales manager at Catania Oils, has firmly established herself as a dynamic leader in the private label industry. Working for one of the largest oil processing facilities in the U.S., Tierney has demonstrated an ability to grow and diversify Catania’s client portfolio while ensuring top-tier service and innovative solutions for her customers.
A big part of Tierney’s success is her ability to broaden relationships with existing clients, ranging from national and regional grocers to discount chains, while also working with expanding discount grocers and specialty retailers focused on providing shoppers with unique products.
A 2024 Top Women In Store Brands Sales Award honoree, Tierney has leveraged her expertise in marketing and time management to execute successful sales and marketing campaigns that have secured new business and expanded Catania’s market share. Notably, she secured a new SKU for Whole Foods, a client that Catania had pursued for years, and expanded business with distributor KeHE by adding a food service SKU alongside retail offerings.
Colleagues said her consultative approach and natural charisma allow Tierney to navigate complex client and broker relationships. Her strategic initiative of selling oil totes to brokers who repack them for Whole Foods showcases her innovative problem-solving skills, directly contributing to the company’s success.
In addition to her business achievements, Tierney is committed to mentoring others and giving back to her community. She serves on four committees, including the Women Impacting Storebrand Excellence (WISE) Events Committee and the Catania Oils Golf Committee, which has raised more than $1 million for cancer research.