Top Women In Store Brands 2024: Nguyet Do, ofi
For more than a decade, Store Brands and Women Impacting Storebrand Excellence (WISE) have teamed to honor women across the private label industry who have had and continue to have a major impact in the store brand segment.
From supply chain to sales, marketing, finance, and more, members of the Class of 2024 each play a vital role in moving store brands forward amid new and ongoing challenges that include rising prices, capacity issues with manufacturers, and evolving demand from consumers.
Meet this year's Top Women In Store Brands honorees.
Nguyet Do
ofi
Emerging Leader
Over the past four years, Nguyet Do, business manager at ofi, has made meaningful contributions to the global store brands industry, particularly in the U.S. market. Colleagues say her leadership and expertise have played a pivotal role in the company’s spice sector, which has earned her this year’s Top Women In Store Brands Emerging Leader Award.
“Being named a Top Women in Store Brands honoree is truly a remarkable and humbling honor for me,” she said. “This recognition not only highlights my individual achievements but also shines a spotlight on the contributions and achievements of all women in this field — especially for my Vietnam team.”
In her role at ofi, Do leads the execution of products grown, produced, and packaged in Vietnam for sale in the U.S. Black pepper, a key product, is a prime example of her successful work in overseeing its entire production journey, from farm to shelf. Her responsibilities include managing a team in Vietnam and collaborating with the U.S. sales team, a task that presents unique challenges due to geographical and language barriers.
Despite these hurdles, her adaptability, passion, and teamwork have consistently driven success. Do’s achievements over the past year, from July 2023 to June 2024, stand out for their impact on both her company and the industry.
One of her notable accomplishments was transitioning the production of black pepper tins from the U.S. to Vietnam, streamlining operations, and ensuring all U.S. retailer packaging and regulatory requirements are met. Her attention to detail and commitment to quality have earned her the trust of the U.S. sales team, and she has consistently delivered projects on time, exceeding expectations in both product and packaging quality.
Do’s leadership has contributed to record growth in store brand spices in the U.S. Under Do’s guidance, ofi's store brand black pepper achieved a higher dollar and volume share than a well-known national spice brand, boosting sales and profitability for U.S. retailers. Do’s ability to replicate this success with other Vietnam-grown spices, such as cinnamon, has further solidified her influence in the store brands sector.