Top Women In Store Brands 2024: Karen Swartzentruber, Winland Foods
For more than a decade, Store Brands and Women Impacting Storebrand Excellence (WISE) have teamed to honor women across the private label industry who have had and continue to have a major impact in the store brand segment.
From supply chain to sales, marketing, finance, and more, members of the Class of 2024 each play a vital role in moving store brands forward amid new and ongoing challenges that include rising prices, capacity issues with manufacturers, and evolving demand from consumers.
Meet this year's Top Women In Store Brands honorees.
Karen Swartzentruber
Winland Foods
Operations Award
When asked for her thoughts on being named a 2024 Top Women In Store Brands, Karen Swartzentruber said she was shocked and surprised to receive the news, adding,” I never thought about the impact I have on my work.”
Swartzentruber’s colleagues at Winland Foods clearly understand her impact on the company’s business, as she is this year’s recipient of the Operations Award.
“Being named among the honorees is a source of great pride and humility for me,” said Swartzentruber, who serves as production supervisor at Winland. “I’m grateful that my coworkers recognize my commitment to sourcing high-quality, effective products for our consumers. It’s rewarding to know that my efforts are valued.”
She oversees a team of 25 employees, guiding them through the complexities of daily production. Her expertise in SAP systems has made her an invaluable asset to the company, and she frequently steps in to support the production manager when needed. Her technical proficiency, combined with her ability to inspire and lead her team, has contributed significantly to the plant’s overall success.
Colleagues said one of Swartzentruber’s most notable achievements was leading an AM/PM project aimed at optimizing production and achieving record numbers. This initiative not only boosted the team’s performance but also enhanced service levels, directly benefiting Winland Foods' customers. Swartzentruber’s focus on process improvement and team development has led to remarkable results, positioning the plant for continued growth.
Her leadership style is defined by fairness, encouragement, and a strong commitment to helping others advance within the company. She takes pride in mentoring her team members, ensuring that those who wish to grow within the organization have the support and guidance they need to succeed.
“As a strong-willed woman, I embrace patience and perseverance in my personal and professional life,” Swartzentruber said. “It’s truly been a wonderful opportunity to come on board with a company that values my skills, which allows me to thrive and grow. Additionally, I have an incredible support system in my family and friends, who inspire and encourage me every day.”