Top Women In Store Brands 2024: Andrea Hatziyannis, Sprouts Farmers Market
For more than a decade, Store Brands and Women Impacting Storebrand Excellence (WISE) have teamed to honor women across the private label industry who have had and continue to have a major impact in the store brand segment.
From supply chain to sales, marketing, finance, and more, members of the Class of 2024 each play a vital role in moving store brands forward amid new and ongoing challenges that include rising prices, capacity issues with manufacturers, and evolving demand from consumers.
Meet this year's Top Women In Store Brands honorees.
Andrea Hatziyannis
Sprouts Farmers Market
Marketing/Merchandising Award
While Andrea Hatziyannis has been with Sprouts Farmers Market for less than two years, she’s no stranger to the private label industry. Having worked for various consumer product goods companies as well as leading grocers, in her current role as category strategy manager at Sprouts, Hatziyannis is a pivotal figure in developing innovative products that drive growth and consumer loyalty.
Her role at Sprouts focuses on managing the grocer’s private label products in both bulk and frozen categories. Since joining the company in May 2023, Hatziyannis has quickly become a key player, leveraging her extensive background in food science and manufacturing to deliver category strategies that keep Sprouts on the cutting edge. Her ability to monitor, maintain, and optimize retail execution has been instrumental in expanding the store’s private label offerings.
These factors, among others, are why Hatziyannis has been named a 2024 Top Women In Store Brands honoree in the Marketing and Merchandising category.
“Sprouts Farmers Market is a big reason why I am being recognized for this award because they celebrated my differences and gave me the space to thrive,” she said. “Never have I felt such a direct impact of my work driving the growth in the company and our Sprouts brand team overall.”
Colleagues said Hatziyannis’ leadership is marked by a strong commitment to consumer-focused product development. By using market data and consumer insights, she creates solutions that address unmet consumer needs, translating them into distinctive products that set Sprouts apart from competitors. She also plays a critical role in vendor selection and negotiations, strengthening relationships with both cross-functional teams and Sprouts’ co-manufacturing network.
In recognition of her exemplary work, Hatziyannis has taken on expanded responsibilities in the bulk and frozen categories, which is a testament to her impact on the business in a short time. Her dedication to excellence and her informed perspective, gained from having worked on the manufacturing side at Ahold Delhaize US, have made her an invaluable resource to the team, colleagues said.
“My unique blend of technical and business skills gives me a voice to speak for the needs of both sides of the aisle,” Hatziyannis said. “Finding common ground within the industry between manufacturers and retailers has been key to my professional success, and it only continues as I grow and refine my skills.”
