Thrive Market Eyes Holiday Gift Giving

The new assortment of pre-curated gift boxes provides consumers with several easy-to-choose options featuring products from across several categories.
Greg Sleter
Associate Publisher/Executive Editor
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Thrive Market Celebration Gift Box
Thrive Market's Celebration Gift Box.

In time for the holiday season, Thrive Market is now offering a line of pre-curated gift boxes that give its 1.2 million members the ability to easily find the right solution for their gifting needs. 

Each of the nine gift-boxes offer a product assortment that ties into an overall theme. For example, the Celebration Gift Box features a candle, maple syrup, chai tea, chocolate chip cookies, mixed nuts, sweet fish and unscented shea butter.

Other gift boxes include the Welcome Home, Get Well Soon, New Family, Member Favorites, Charcuterie Essentials, Spa Day, Fall Favorites and Holiday Gifts. 

The gift boxes are priced between $55 and $70 and include a broad selection of Thrive’s growing private label products. 

Most recently, Thrive launched is f.a.e. proprietary beauty care line, which includes a selection of products designed to be accessible to a broad range of consumers. 

“The beauty industry is notorious for being exclusive, whether it’s pricepoint, branding or shade ranges,” Christine McNerney, senior director of Home, Health + Beauty, for Thrive Market, told Store Brands. “However, with more and more people expecting transparency, inclusivity, and authenticity, the beauty industry is shifting. Beauty and wellness should not be a privilege and f.a.e. takes the privilege out of wellness. It’s skin care that’s easy, that works for everyone, and is accessible for all.”