Targeted PetCare Acquires Pet Brands

Targeted PetCare (TPC) has acquired Pet Brands, a move company officials said significantly broadens TPC’s pet treat portfolio and adds company sourcing, design, and packaging capabilities. 

Pet Brands provides private label and branded dog and cat treats across a variety of natural categories including jerkies, soft chews, dental chews, purees and premium bones. Since its founding in 2004, Pet Brands has sold products to leading grocery, mass and e-commerce retailers.  

“Pet Brands has developed high value-add capabilities and strong brands in attractive pet treat categories,” said Matt Miller, CEO of Targeted PetCare. “The company’s full-service model across innovation, product development and sourcing provide a differentiated solution for leading retailers and pet parents alike. We are very excited about the partnership and look forward to Pet Brands’ continued success under TPC’s ownership.” 

Tom O’Brien, CEO of Pet Brands, added, “Our combined offering creates a truly unique value proposition for our customers, and we believe the scale of the TPC network will be a meaningful enabler for Pet Brands’ future growth." 

TPC is owned by Private Equity Firm Wind Point Partners.