Target Moving Forward With Larger Store Format

Target has unveiled what it's calling the next evolution of its store format that will be larger in size, feature localized elements and help the company meet long-term sustainability goals.

Offering 150,000 square feet of space, the new locations will be more than 20,000 square feet larger than the average store across the company. The larger size will provide backroom fulfillment space that is five times larger than previous stores of a similar size. Currently, Target stores are fulfilling more than 95% of the retailer’s digital orders and same-day services accounting for more than 10% of its overall sales. 

Additionally, the larger store will carry a full assortment of merchandise inclusive of expanded food and beverage selections, exclusive brand partnerships and a curated mix of owned brands and national brands.

Starting in 2023, more than half of Target’s approximately 200 full store remodels and almost all the retailer’s approximately 30 new stores will include elements of the new design. Beginning in 2024, all of Target’s remodels and new stores will feature the majority of the reimagined store design elements.

“With our reimagined store design and larger store footprint that better supports our same-day services, we can give guests more of what they love while incorporating features that build on our commitment to sustainability, community and helping all families discover the joy of everyday life,” said John Mulligan, executive vice president and chief operating officer, Target. 

Target officials said the company leveraged years of research and learnings to create the updated store design and evolve its store strategy to debut a new expanded footprint. A new store design and larger store format was recently unveiled in a new location outside Houston.

The new store format will feature a host of new design elements, including:

• Increased light and natural elements: Larger windows and a more open layout will bring in more natural light. The design infuses elements such as plants and regionally sourced reclaimed wood to create a welcoming and inspiring space for guests and team members.
• Localized design features: Target will pull in community-focused elements to each store’s design, from native landscaping outside the store to localized product offerings within the store to foster an even more relevant experience for guests.
• Built-in sustainability: The retailer’s stores and operations play a pivotal role in its goal to achieve net zero emissions by 2040. Its future new stores and remodels will include updates such as natural (CO2) refrigerants to help lower the retailer’s emissions and EV charging ports for its guests, with many locations including rooftop solar.
• Enhanced team spaces: The modernized offices and team member spaces provide flexible rooms that can be rearranged to serve the team’s varying needs, offer comfortable furniture options such as booth seating and more.