Target is adding to its collection of alcoholic beverage options with the arrival of its newest private brand, Casa Cantina. Casa Cantina offers pre-mixed cocktails in three flavors: Classic Margarita, Strawberry Margarita and Piña Colada.
The three Casa Cantina products are vegan, gluten-free and don’t include artificial sweeteners, and are priced at around $10 each. The ready-to-drink cocktails bring convenience to Target’s adult beverage category.
Available now, Target shoppers can find Casa Cantina at more than 1,200 Target stores and shop the assortment through Target's same-day services such as Order Pickup, Drive Up and Same Day Delivery with Shipt, in the majority of stores with an adult beverage assortment.
“We know our guests are increasingly looking for convenient adult beverage offerings. That's why we're excited to introduce Casa Cantina, an assortment of ready-to-drink craft cocktails that delivers great taste and high quality at an incredible value,” said Rick Gomez, EVP and Chief Food and Beverage Officer at Target. “At Target, our approach is to help guests discover the joy of food during life’s everyday moments. Whether it's quality craft cocktails and protein for the grill or seasonal salad kits and freshly prepared deli sides, we’re proud to offer that only-at-Target combination of convenience, value and inspiration.”
Another one of Target’s private alcohol brands, SunPop Wine, earned recognition as 2022 Game Changer by Store Brands earlier this year.