Target introduces Made to Matter Handpicked by Target collection
Minneapolis-based Target Corp. announced the introduction of its collection “Made to Matter — Handpicked by Target.” This collection brings together Target's Simply Balanced store brand, as well as 16 national natural, organic and sustainable brands, as a way of introducing new products and making them more accessible to customers.
“Our guests are looking for products they can feel good bringing home without sacrificing price and performance,” said Kathee Tesija, executive vice president, merchandising and supply chain, Target. “We’re taking the guesswork out of buying better-for-you products by bringing together 17 trusted brands.”
Spanning Target’s baby, beauty and personal care, grocery, healthcare and household product categories, Made to Matter brands include Target’s Simply Balanced, Annie’s Homegrown, Burt’s Bees, Chobani, Clif Bar & Company, Ella’s Kitchen, EVOL, Horizon Organic, Hyland’s, Kashi, Method, Plum Organics, Seventh Generation, SheaMoisture, Vita Coco, Yes To and Zarbee’s Naturals. The Made to Matter collection includes all products currently offered at Target by the participating brands and at least one new exclusive item from each brand, the company said.
Target will feature more than 120 new and limited-time exclusive Made to Matter products, which will range from first-to-market product designs and innovations to new scent and flavor options. Products will be available throughout the store, both in the products’ usual aisles and as part of specialized collection displays. Select products also will be available on Target.com and Target’s mobile app. First introduced in Target stores at the end of March, new Made to Matter products will be added throughout spring and summer, with the complete collection available by September 2014, the company stated.
