Target has an answer for Prime Day

Target is taking on Amazon and its two-day Prime Day sale by launching its own summer sale event.

On July 15 and 16 (the same days as Amazon's Prime Day), Target will debut its Deal Days, with discounts on national, exclusive and Target private brands across categories. 

"Last year's Target.com One-Day Sale was one of our biggest days of the year for online sales," said Mark Tritton, executive vice president and chief merchandising officer, Target. "This year, we're giving guests more discounts across even more of our assortment with two days to save on hundreds of thousands of items and offering the best options in retail for delivery and pick up on their terms, including same-day."

According to Target, Deal Days will offer discounts on rarely-on-sale, exclusive home, apparel and toy brands, discounts on hundreds of thousands of items and new deals each day. 

Guests can visit Target.com or the Target app during Target Deal Days to get their items through Target's convenient same-day delivery and pickup services.

Minneapolis-based Target Corp. operates more than 1,800 stores.