Target gives a lesson in viral branding

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Target gives a lesson in viral branding

Internet loves Target's new Valentine’s Day product

The reaction to Target’s new Valentine’s Day cookie mix should be making private brand retailers and suppliers swoon.

The Minneapolis-based retailer has released a new heart-shaped cast iron skillet cookie ahead of the holiday, and the internet loves it.

The skillet comes with a Reese’s cookie mixture, so all consumers would have to do is mix and bake, according to the company. They also offer a brownie mix version, made with Hershey’s Special Dark Mildly Sweet Chocolate Chips.

The festive treat retails for just $7.