Target expands Pillowfort brand
Target has added 20 sensory-friendly pieces to its Pillowfort private label brand.
“We want all guests to feel welcome and included at Target,” says Julie Guggemos, senior vice president, owned brand management and product design. “With our Cat & Jack and Universal Thread adaptive and sensory-friendly apparel, we’ve seen that little details can have a huge impact. I’m so proud to bring that spirit of inclusivity and incredible design to Pillowfort’s new sensory-friendly assortment, which hopefully can bring more ease and joy to our guests’ everyday lives.”
The new products range from a rocking chair to tents and even weighted blankets. According to the company, all products are under $100 and start at $20.