Target creates clean beauty icon

Minneapolis-based Target Corp. is joining the clean beauty bandwagon by launching a recognizable icon to showcase products that do not contain harmful ingredients. 

According to the company, Target has nearly 4,000 products that qualify for Target Clean in the beauty and personal care aisles from brands such as Harry’s, Pacifica, Red Earth, S.W. Basics, Smartly, Up & Up, Versed, Yuni and more. 

“We introduced the Target Clean symbol earlier this year in household essentials and baby and we’ve had many guests tell us that it’s made their shopping trips easier. That’s why we are excited to introduce the Target Clean icon to the beauty department,” said Christina Hennington, Target’s senior vice president, general merchandise manager, essentials, beauty, hardlines and services. “Now, guests can easily shop for skin care, hair care, cosmetics, oral care items and more that are formulated without a group of commonly unwanted chemicals they may not want included in their daily beauty routines.”

According to a recent company news release, Target Clean is just one part of a group of 14 beauty and personal care wellness icons that help identify key attributes such as whether a product is cruelty free, non-toxic, plant-based, vegan, dye-free and more.