Target announces brands set to launch in Canadian stores

Minneapolis-based Target Corp. unveiled the exclusive partners, private label products and limited-time-only collections that will be available to Canadian guests when stores begin opening in March/April 2013. John Morioka, Target Canada’s senior vice president, merchandising — along with special guests Nate Berkus, Michael Budman, Don Green, Sonia Kashuk, Giada De Laurentiis and Kate Young — unveiled the comprehensive collection of brands at an exclusive event. Target said the announcement demonstrates the company’s commitment to providing Canadian guests with a one-stop shopping destination for affordable, stylish, quality products.

In addition to Target’s ongoing partnerships, Canadian guests will also be welcomed with an exclusive limited-time-only collaboration with Roots. Delivering the quality, craftsmanship and comfortable styling the brand is known for, the Roots Outfitters collection for Target includes fashion for women, men, boys, girls and toddlers, and will be available from March to June 2013, Target said. In April, Canadians also will be able to experience Target’s latest designer collaboration with a collection from one of the most sought-after stylists in Hollywood, Kate Young. The Kate Young for Target collection will be available from April 14 to the end of May 2013.

Target said that brands based on ongoing partnerships that will be available in Canadian stores beginning this spring include:

• Nate Berkus Collection — The Nate Berkus Collection from interior design expert and author Nate Berkus, available exclusively at Target, offers the latest assortment of bedding, bath, decorative accessories, lighting, rugs and window treatments.
• Sonia Kashuk Collection — The Sonia Kashuk Collection at Target offers high-quality cosmetics and accessories at outstanding prices.
• Giada De Laurentiis for Target — An exclusive line of affordable cookware products from Food Network personality and author Giada De Laurentiis, the Giada De Laurentiis for Target collection is said to be perfect for making irresistible and budget-friendly meals at home.
• Shaun White — Shaun White for Target is affordable fashion for young men and boys.

In addition to the products offered under the Roots partnership, Target said that limited-time-only collections will include:

• Kate Young for Target - Kate Young is one of the most sought-after stylists in Hollywood and will be launching an exclusive collection at Target that will be available from April 14 until the end of May 2013, Target said. The collection will feature women’s apparel and accessories, including an assortment of special occasion dresses.
• Among the Target owned and exclusive brands destined for the Canadian stores, the retailer said, are the Archer Farms premium food and beverage brand; the Market Pantry store brand of affordable food and beverages; the up&up store brand covering household, health and beauty and personal care products; the C9 by Champion exclusive active wear line; the Cherokee and Circo apparel brands for boys and girls; the Liz Lange for Target exclusive maternity line; and more.

“We are excited to announce a selection of brands that will be available in our Canadian stores in 2013,” Morioka said. “Target is known for its innovative designer partnerships and assortment of exceptional products that deliver on our ‘Expect More. Pay Less.’ brand promise, and we look forward to bringing a number of our more prominent brands to bring the true Target experience to Canadian stores.”