Target adds adaptive apparel to Cat & Jack line

Target’s has added adaptive apparel for kids and toddlers living with disabilities to its Cat & Jack apparel line for children. Introduced in 2016, Cat & Jack has surpassed $2 billion to be one of Target’s largest private brands ever.

The adaptive apparel debuts Oct. 22. Based on current brand styles, Target’s internal design team created the 40-item assortment with features like side and back snap and zip closures and hidden openings for abdominal access, all in an effort to make getting dressed easier.

“It’s our goal at Target to always make sure we have products that fit our guests’ needs, and all at a reasonable price point,” said Julie Guggemos, Target’s senior vice president of product design and development. “We heard from our guests — and members of our own team — that there’s a need for adaptive clothing for kids that is both fashionable and affordable, so we set out to create exactly that.