Symphony EYC acquires Fifth Dimension

Atlanta-based Symphony EYC, a software solutions provider for retailers and manufacturers, acquired Fifth Dimension. Headquartered in Milton Keynes, U.K., and with an office in Jacksonville, Fla., Fifth Dimension can help retailers and manufacturers optimize space and assortment planning decisions through the use of advanced store planning, 3D store and product visualization solutions.

Using Fifth Dimension’s optimization solutions and virtual environments, retailers can simulate and evaluate assortment and space alternatives based on shopping behavior, market trends and product performance. The simulation allows retailers to replace their traditional physical, resource and cost constrained approach associated with store space planning and reduce the time from concept to in-store execution, Symphony EYC said.

The combination of the Fifth Dimension solutions and the Symphony EYC Merchandising and Category Management product suite for integrated assortment, store and shelf planning and optimization will provide retailers and manufacturers with the unique ability to model the impact of their decisions on the assortment, resizing of category space, and overall in-store shopping experience, the company stated.

“Changes in shopping habits are creating a strong demand for differentiation in the way stores are configured, across multiple locations and formats,” said Graeme Cooksley, president and managing director, Symphony EYC GOLD Solutions.  “By eliminating the need for physical retail space when evaluating the viability of category concepts and in-store innovations, Fifth Dimension is able to remove cost and time from the retailer’s space planning process and enable them to accelerate delivery of the best possible shopper experience. The combined strength of Fifth Dimension and Symphony EYC’s merchandising, category management and supply chain solutions will deliver the only offering in the market that truly focuses on elevating category management to be a strategic differentiator within our customers’ organizations.”