Supervalu's eggs to be cage-free by 2025

Minneapolis-based Supervalu Inc. said it plans to transition to selling 100 percent cage-free eggs at its grocery retail banners by 2025 or sooner, based on available supply, affordability and customer demand. Currently, cage-free eggs account for almost 12 percent of the retailer's total grocery retail egg sales.

“Our decision to move toward selling only cage-free eggs reflects our ongoing commitment to improving animal welfare practices across the industry,” said Mark Van Buskirk, executive vice president, merchandising, marketing and retail for Supervalu. “Because there is currently a limited supply of cage-free eggs, the transition will take time. We will continue to work with our suppliers to move as quickly as possible toward a sustainable 100 percent cage-free egg supply chain.”

In August 2015, Supervalu said that all of its Wild Harvest shell egg products would be cage-free by the end of the year. The Wild Harvest brand now sells only 100 percent cage-free eggs.

“Our national Wild Harvest brand was a natural starting point for understanding customer interest and support for cage-free eggs,” Van Buskirk said. “We also offer additional store brand assortments that are 100 percent cage-free, and as the available supply increases, we will continue to expand our cage-free egg offerings.”