Supervalu commits to cage-free eggs for Wild Harvest brand

Supervalu Inc., Minneapolis, announced that 100 percent of the shell eggs sold under its Wild Harvest brand will be cage-free by year end.

“The Wild Harvest brand is focused on providing consumers with affordable, organic and free-from products sourced from farmers, ranchers and suppliers dedicated to environmentally and socially conscious practices,” said David Young, Supervalu’s vice president of private brands. “Our decision to move toward exclusively cage-free eggs is just one more way we are expanding that commitment.”

The Wild Harvest brand sells more than 38 million eggs under 12 different product varieties annually, Supervalu said. Earlier in 2015, the brand introduced an 18-count cage-free egg, as well as a free-range, Non-GMO Project-Verified 12-count egg product.

Wild Harvest products are available at Supervalu retail banners — including Cub Foods, Farm Fresh Food & Pharmacy, Hornbacher’s, Shop ‘N Save and Shoppers Food & Pharmacy — as well as at many independent grocery retailers nationwide.