Store Brands Spotlight Episode 25: The Trader Joe's Shopper

Ericka McCoy, CMO at AI-powered consumer data & intelligence platform Resonate, discussed the characteristics of the average Trader Joe’s shopper and how those characteristics could contribute to the grocery chain’s business strategy. The insights include the social and political views of Trader Joe’s shoppers, along with a deep dive into the demographics of who is shopping at the specialty grocer.