Store Brands SBies Honors Top Retailers

The first annual event held during the PLMA 2022 Trade Show highlighted the work of several major chains.
Greg Sleter
Associate Publisher/Executive Editor
Greg Sleter profile picture
SBies Sam's Club
The Sam's Club team accepts their award from Store Brands Executive Editor Greg Sleter.

Store Brands honored several retailers for their work in private label and beyond at PLMA’s 2022 Private Label Trade Show in Chicago.

The First Annual SBies is an award program designed by Store Brands to honor retailers that continue to find new ways to engage consumers and get them the products they want and need. Unlike other awards shows, the SBies will change annually as the editors of Store Brands each year will identify those retailers worthy of these unique honors. 

The event was sponsored by Acesur, PlantCarton by Pactiv Evergreen, Massimo Zanetti, Pacific Coast Producersand Snack Innovations.

This year’s honorees include:

The On the Mark Award - Sam’s Club

The warehouse club spent two years reinventing its Member’s Mark private label program and its shoppers had a major say in the new selection.

The Eddy Grant Award - Walmart

Don’t remember Eddy? In 1982 he encouraged us to “rock down to Electric Avenue.” Forty years later, Walmart is embarking on multiple trips down the nation’s avenues with the purchase this year of 4,500 all-electric delivery vehicles.

Store Brands Executive Editor Greg Sleter with the team from H-E-B.

The Hatching New Ideas Award - Peapod Digital Labs

This year, Peapod launched its Incubator Program, which is designed to develop new private-label products in partnership with certified, diverse-owned suppliers. 

The Mr. Roboto Award - Kroger

Kroger has opened several fulfillment centers across the U.S. this year and robotic technology is a vital component of these new facilities and a key tool to help the grocer get orders to customers more efficiently. 

The In Grocers We Trust Award - (TIE) Trader Joe’s, H-E-B and Wegmans

Of the five most trustworthy “visible brands” in the U.S., three are grocery stores -Trader Joe’s, H-E-B and Wegmans - according to the annual Axios-Harris Poll. And each carries a broad range of private label products.

SBies PLMA Peggy Davies
PLMA President Peggy Davies with Store Brands Executive Editor Greg Sleter.

The Call of the Wild Award - CVS

CVS Health announced a new collaboration with World Wildlife Fund and the group’s activation hub ReSource Plastic. The partnership aims to increase sustainable materials within its packaging portfolio, including its own brand assortment. 

The Everyone Should Do This Award - Giant Eagle, Southeastern Grocers

Giant Eagle expanded its partnership with Flashfood, a digital marketplace that provides customers access to heavily discounted food nearing its best-by date. 

To help combat child hunger, Southeastern Grocers and its SEG Gives Foundation launched a new “Break from Hunger” program. Customers and associates ages 17 and younger were able to purchase a specially prepared “Student Summer Lunch Pack” meal box at any Fresco y Más, Harveys Supermarket or Winn-Dixie deli department for only $2.

The Mr. Kotter Award - PLMA

After a two year absence, the Private Label Manufacturers Association Show in Chicago returned. And everyone was glad to be back in the Windy City. Welcome back!