Store brand vegan meals surge in UK
Wicked is a U.K. ready made vegan meal brand.
While vegan and plant-based options continue to grow in the U.S. and prevent a solid opportunity for private brands, their growth is at an all-time high in the U.K. Sales are up 25% this year thanks to supermarkets in the region expanding their own brand lines, according to research done by Kantar and reported by the Grocer, a UK-based grocery magaazine.
Store brand ready meals were the driving force behind this growth, up 45% in 2019 to $42.2 million. Kantar attributed this to the launch and development of new product ranges.
UK supermarket Marks & Spencer‘s own brand The Plant Kitchen saw an impressive 77% increase in plant-based product sales within the last year.