02/18/2021 rolls out Smart Basket for e-commerce

David Salazar
Managing Editor
David Salazar profile picture

Grocery e-commerce solution is growing its suite of personalization tools. The Tel Aviv-based company is introducing Smart Basket, designed to support personalization efforts and make online grocery shopping more seamless and experiential. 

The tool, which is tailored to individual customers, can serve product promotions, the option to repurchase a previously purchased basket in one click, reminders based on purchase history, and recommendations for products that complement items they are purchasing. The company noted that grocers also can use the tool to promote their own private label products while providing a seamless online shopping experience. 

"Our personalization tools are helping grocers differentiate themselves from competitors," said Irit Fridlis Weinstein, vice president of strategy and innovation at "For most shoppers, digital grocery shopping is all about the convenience it offers. By creating personalized experiences, customers are more engaged with brands and are encouraged to repeat purchases, which is key for grocers to grow and maintain operations. We look forward to continuing to help grocers effectively and innovatively connect with their customers in a digital world." noted that its personalization tools are paired with its point-of sale integration system, as well as its picker app, which enable grocers to manage inventory and fulfill orders. Smart Basket is one of several personalization-focused tools that the company provides to offer personalized, efficient, grocery shopping. 

"We are thrilled to expand our personalization offerings which further strengthens our position as the market leader in providing retailers with an entire digital ecosystem to help them sell online easily, and scale up their operations' profitably," said Mendel Gniwisch, executive vice president of business development at "With, grocers can customize digital technologies to suit their business needs from our vast ecosystem of tools.