Starbucks accelerates innovation strategy

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Starbucks accelerates innovation strategy

12/14/2018
Coffee retailer has found another way to make it into consumer homes

Manufacturers of private branded coffee take notice: Starbucks is positioning itself to shake up the competitive at-home coffee category by accelerating innovation.

The company plans to roll out Starbucks branded products for Nespresso and Dolce Gusto systems. With the Nespresso and Dolce Gusto install base estimated at more than any other single-serve system in the world, this is a tremendous incremental growth opportunity, according to Starbucks.

“Coffee is one of the fastest-growing beverage categories globally and our over 350,000 partners around the world who wear the green apron are now serving 100 million customer occasions a week,” said Kevin Johnson, CEO of Starbucks. “We have long been performance driven while staying true to our mission and values to create positive change and global social impact. The leadership team and I believe Starbucks is better positioned than ever for continued success.”

The launch of these products in traditional consumer packaged goods and foodservice channels will take place beginning next spring.

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