Sprouts Adds Three Exclusive Van Leeuwen Ice Cream Items
Premium ice cream brand Van Leeuwen is launching three new exclusive products at Sprouts Farmers Market.
The exclusive launch includes a new pint flavor, Vegan Banana Bread Pudding, which is available this week, followed by two new specialty nostalgia ice cream bar flavors, Black & White Layer Cake and Strawberry Shortcake, which will launch later this month. Van Leeuwen's exclusive new flavors are permanently rolling into all Sprouts locations. This is the brand's first exclusive collaboration with Sprouts and its first exclusive launch to feature nostalgic ice cream bars.
"Sprouts has been an amazing partner to Van Leeuwen the past few years, so we couldn't be more excited to be launching a new pint flavor and two new ice cream bars exclusively in Sprouts stores," said Ben Van Leeuwen, co-founder and CEO of Van Leeuwen Ice Cream. "Sprouts has always been known as the grocery chain that carries brands that truly care about the ingredients it's sharing with customers, so we feel exceptionally honored that Sprouts has given us the opportunity to launch new products exclusively in its stores."
Van Leeuwen describes the new ice cream offerings as follows:
- Vegan Banana Bread Pudding (with Fudge Swirls) Pint: With the vegan banana ice cream, fudge swirls and brown sugar bread bites, you'd think your momma broke into your house in the middle of the night and baked you your favorite dessert.
- Black & White Layer Cake Nostalgia Bar: If this doesn't remind you of your childhood, nothing will. And if you're a child, you just hit the jackpot. Chocolate ice cream wrapped in vanilla ice cream dunked in chocolate cookies.
- Strawberry Shortcake Nostalgia Bar: From ice cream trucks to elementary cafeterias, this bar was everywhere when you were growing up. Strawberry ice cream wrapped in vanilla ice cream dunked in strawberry cookies. Ahh, youth.
Van Leeuwen's newly launched pint is available now for $6.99 with a four-count pack of the nostalgia bars following later this month available for $7.99.
The ice cream company was founded in 2008, and has 34 scoop shops open in New York City, New Jersey, Connecticut, Louisiana, Pennsylvania, Texas and Colorado. Sprouts operates approximately 380 stores in 23 states nationwide.