Spring 2014 Market Report

Sainsbury’s launches first ‘grown by women’ coffee

In March, London-headquartered Sainsbury’s launched the first “grown by women” coffee on mainstream shelves in the UK. The fully traceable Sainsbury’s Taste the Difference Kopakama Ejo Heza Fairtrade Ground Coffee, which comes from the Kopakama coffee cooperative in Rwanda, carries a premium to support the cooperative’s 247 women growers, many of whom were affected by the Rwandan genocide of 1994. 

Tesco consolidates two better-for-you brands into one

On 6 January, Cheshunt, England-based Tesco launched a range of healthful foods to help consumers lead healthier lifestyles in 2014. The brand, Tesco Healthy Living, replaced Tesco Light Choices and Tesco Eat Live Enjoy, the retailer said. It aims to give customers an easy and even more appealing way to control the amount of salt, sugar and fats they consume without compromising flavour.
The new range includes more than 230 products — from bakery and ready meals to yoghurts and healthful treats — and has controlled levels of salt, sugar, fat and saturated fat, Tesco said. 

Woolworths inks five-year&fruit deal with SPC Ardmona

Australian retailer Woolworths, Bella Vista, New South Wales, announced a deal for iconic Australian fruit processor SPC Ardmona — which operates plants in Melbourne and Shepparton, Victoria — to supply all of its Woolworths Select brand deciduous fruit for the next five years. The agreement builds on a deal announced last year — when Woolworths brought supply of these products back to the Australian supplier — and will include tinned apricots, peaches, apples and pears. The agreement also includes additional supply of tinned tomatoes for the Select range. 

Kesko introduces K-Menu value brand

Kesko Corp., Helsinki, Finland, said it launched its K-Menu range of own-brand products, value-tier items said to be “quality products for everyday life,” in its K-citymarket, K-supermarket, K-market and K-extra stores. The range, which began rolling out in early April, covers basic everyday products such as fresh and processed meat, pasta, juices, frozen foods and canned foods, and is packaged in colourful packaging. It is expected to eventually comprise hundreds of products.