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10/07/2021

Spins, Cornerstone work together on private label technology

The two companies aim o enhance Cornerstone's ELI Code and Smart Shelf Tag solutions, which provide digital information about private label products on store shelves.
Zachary Russell
Associate Editor
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Spins, a leading wellness-focused data and technology provider, has teamed with Cornerstone for Natural, a consumer engagement software provider. Together, the two companies will work to enhance Cornerstone's ELI Code and Smart Shelf Tag solutions, which help retailers provide digital information about private label products in stores.

"Spins is excited to be partnering with Cornerstone on this innovative solution," says Jay Lovelace, CCO at Spins. "Retailers know their success comes from differentiation, and that's what their passionate customers are looking for. Smart Shelf Tags help retailers predict and provide dynamic product assortments that meets their shopper's dietary needs, health goals, and so much more."

Smart Shelf Tags are retail shelf tags equipped with patented ELI Codes, that when scanned by a smartphone, display digital content such as videos, PDFs, web content, images, and product content & attributes to engage and educate in-store shoppers. Smart Shelf Tags also support retailers by providing an effective and inexpensive way for suppliers to train their retailer's in-store associates to know more about the products they sell.

Cornerstone will incorporate Spins Product Intelligence data to its arsenal of information to help retailers easily implement Smart Shelf Tags for their private label products, and to equip suppliers with a cheaper solution to add advanced product content to their ELI Codes.

"We are thrilled to have Spins as a partner in this exciting endeavor," said David Williams, Cornerstone's EVP of business development. "Our goal is to continue adding value to our Smart Shelf Tag solution, integrating Spins Product Intelligence data to our offering allows retailers and suppliers alike to upgrade the content displayed on their Smart Shelf Tags instantly, inexpensively and effortlessly."